Blogging Tips Hosting an Event Ft. Club Sweat x Sweaty Betty

Photography: by Paola Kaoud

Today’s post blogging tips hosting an event is going to cover a lot! Get your notebooks! I appreciate each and every Instagram DM with all your questions!

But first I want to thank Club Sweat in Greenwich, Sweaty Betty and Vita Coco for coming together to make this event possible. Along with our goodie bag sponsors, Vital Proteins, Slip Silk Pillowcase, Zen Bronze, Freedom Deodorant and Sol de Janeiro! And the Granola Bar for sponsoring the most delicious bites and 203 Photo Booth for so many great photos we each got to take home!

Laura, owner of Club Sweat and my amazing co-host Helen (@styleinherited) I could not have done this without you either. And to the babes that showed up and worked their booties off, THANK YOU too for your support!

Community is everything, it means so much to me.

I feel so fortunate that not only do the big guys want to support me and my tribe, but the little local vendors do too. Thank you, thank you, thank you!

Be an Actionable Person

Originally this post was going to cover how you can be a more actionable person. But after I received so many DMs on Instagram about hosting events, I thought a Q&A would be better! Plus, I can’t make anyone rip off the bandaid, bite the bullet or just go for something. You have to want it and I’ll leave you with this:

Do you want to be known as someone who talks about something and never does it? Or as someone who gets it done? It’s your choice and your actions active your dreams.

What do you choose?

Blogging Tips Hosting an Event Ft. Club Sweat x Sweaty Betty Questions Answered

Q: How do you find time to organize an event? I have a full-time job and I can’t imagine juggling all that work.

I’ve covered how I manage my blog and a full-time job before, but an event it different. It’s in addition to all the regular blog items. So my first piece of advice is to team up with someone. Co-hosting an event takes some of the pressure off of you. But make sure it’s someone you trust will do the work.

My friend Helen (aka @styleinherited ) co-hosted this event with me. She emailed sponsors for drinks, helped with the invite list, brought items we needed for the event, help set up that day, secured the photo booth and supported me (along with Laura) in all the decision making. It was truly a collaborative effort that would not have been so successful had I done it alone.

Second, is to be organized. I used an excel spreadsheet for all the sizing for the Sweaty Betty outfits and for tracking the social media coverage after. It’s a lot of work, but normally I start about a month out, so I can manage my time wisely. I use weekends to draft email pitches to sponsors, draft the invites and schedule them to send on a Monday morning.

This is going to be a recurring theme here, you have to want to do this. You have to sacrifice some time to work on your event. Just know the day will come sooner rather than later (usually much sooner! lol) and you’ll be happy for all the work you put into it.

Q: How do you get brands to sponsor products, event space, food and refreshments for events?

What can you offer them? Answer this question for them in your email when you reach out.

You also have to believe in what you’re offering especially if it’s coverage for a small local restaurant, photo booth or clothing company. If you believe in helping these small businesses and large brands it will translate easily to your audience and everyone who attends your event.

Next, ask yourself does this brand, venue or service pair well with my event goal/concept? For example, it wouldn’t have made sense for me to reach out to a cookie, soda or sandal company for a fitness event. Who can benefit the most from the social coverage? Then think about the brands you’ve worked with before. Reach into your network first for support, then you can branch out if they’re not able to accommodate your request.

When you finally go to send your email pitch, make sure to include the goal of your event. Is it networking? Brand discovery? To get a certain number of new people to a new restaurant? Or is it a certain monetary value of sales? It should be clearly defined in your email, along with the people you plan to invite (media, influencers, people who live in the neighborhood) and the general time and date if you are flexible (ie. the end of August, a breakfast in mid-September).

Q: I want to host my first event and I’m worried people won’t show up. Are you ever worried people won’t come? How do you get them to come?

Here’s the thing, it’s never a guarantee even if people RSVP yes, that they’re actually going to show up. You always run that risk.

But, if you’ve built up your community and are able to make the event sound enticing, beneficial and exciting to your audience, then most of them will show up for you. Also, make sure you’re showing up for them. Commenting on your influencer friends blogs and your followers Instagram posts authentically, attending local events when you can and just supporting your community in different ways are great ways to build these relationships.

Are You Local? Want to Know More About Club Sweat Greenwich?

Club Sweat is a full body elliptical based workout. It is not for the faint of heart, but you only have to challenge yourself as much as you want to. Personally, I find it to be way more challenging (and a better full body workout) than a spin class. There’s a parking lot and child care available during class. You can also shop the latest fitness looks in their shop before or after your workout and they will soon also offer an infrared sauna!!

I usually burn anywhere from 600 – 1,000 calories per 45-minute class! You receive an email with your stats following your workout making your time there feel even more rewarding.

Download the Club Sweat App for the class schedule and use code BOSSBABE for your first class free at checkout!

If you liked this post, blogging tips hosting an event then you should check out more of my blogging tips here!

Shop the post:

Like this post? PIN THIS:

Follow:

0